Friends Of
Farmers

Acknowledging that we are all part of the food system
is the first step towards creating an equitable and
sustainable food system. Here is a chance to
take a step further from patronage and go
above and beyond to help the farmer.

Friends Of
Farmers

Acknowledging that we are all part of the food system is the first step towards creating an equitable and sustainable food system. Here is a chance to take a step further from patronage and go above and beyond to help the farmer.

Friend Of A Farmer Program is a Farmizen initiative to connect farmers who need help with marketing and consumers who can help them with it. All exchanges are pro-bono with the aim of helping farmers build their own brands.

How does this work?

Why help farmers?

If farmers are able to market themselves directly to consumers, it opens up a whole range of possibilities for them.

How does this work?

We match farmers who need help with branding and marketing and professionals who can help them out.

How can you help?

Once matched, the professional is connected with the farmer and they can start working together one on one.

Marketing Design Framework

Farm branding

Come up with a name for the farm. Understand the farmer's story and try to create a name in such that it may tell a story

Farm write-up

Create a short write-up about the farm and the farmer which can be shared by the farmer with customers and clients.

Compile pictures

Visit the farm or ask the farmer to click pictures of the farm. Compile a good set of pictures that can be used by the farmer

Marketing strategies

Create basic marketing strategies for the farmers that will help them reach out to customers using social media, Whatsapp etc.

Google listing

Create a Google listing for the farm to put it on the map. This will help customers and businesses find the farm easily

Social presence

Create a social presence for the farmers that can be easily managed by them. Help promote the handles to customers

You are free to go above and beyond this brief as you see fit.
This will be a pro-bono effort to support the hard working farmers of our country.

Are you a farmer looking to reach consumers?

To be able to take your farming business to the next level, you need to be able to reach out to consumers. This means creating a brand for your farm.

Use this platform to reach out to professionals working in the field of branding, marketing, content writing and website design to help create your brand - free of cost.

Are you a working professional?

Looking for a way to help out farmers? If you work in the field of business management, branding, marketing, content writing or website design, you can be of invaluable help to a farmer.

Put your skills to good use and help farmers create their brand and help them reach out directly to consumers.