back2basics farm was founded by S. Madhusudhan, a self-confessed foodie with a passion for all things fresh, natural and healthy. An IIM-B alum and an advertising and marketing veteran, after working in leadership roles in many multi-national corporations across the globe, Madhu stopped to re-evaluate his own fast-paced lifestyle and food habits after a health scare. He soon realized that while Bangaloreans have access to many different varieties of fruits and vegetables, very few people are actually buying fresh produce grown using natural, sustainable methods. After personally witnessing his local vegetable vendor washing carrots using sewage water, Madhu decided it was time to make a change. And so back2basics was born. Madhu does not have any agricultural background - he last studied
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